Title: Senior Sales and Marketing Manager, eBooks
Location: CA-San Jose
Every day, our products captivate the world-from the pristine sound of music to the brilliant picture of HDTV. As a consumer, you feel it across our products. But as part of our team, you'll experience the excitement of working for the most innovative brand in the world - Sony Electronics.
At Sony you'll work behind the scenes with some of the best and brilliant minds in the business to support, create and stimulate the cutting edge ideas that make Sony the number one recognized brand in the world. It's a job that takes passion and persistence to live life at your creative best. Now is the time to apply at one of the world's most respected brands and build your career with a company that constantly raises the bar on innovation.
Sony Electronics Inc. has an excellent opportunity for a Senior Sales and Marketing Manager in our Digital Reading Business Division, based in San Jose, CA. The primary focus of this position will be a leadership role in the development and implementation of marketing tactics in order to increase customer activity and overall eBook sales of Sony's Reader Store. Responsibilities include campaign management activities such as email campaigns, targeted programs, awareness building, ROI tracking to support forecasting and planning activities, budget reporting and management, online SEM marketing, assistance with website management and tradeshow and event support. The role will also oversee the Reader Store merchandising team and will align merchandising and marketing objectives and campaigns.
Other responsibilities:
· Email Marketing campaigns
· Develop and manage cross-promotional marketing campaigns with internal stakeholders and third-parties
· Responsible for developing marketing plan and budgets on an annual basis
· Responsible for establishing analytics / dashboards, campaign analytics and distributing this information via regular reporting to all key stakeholders
· Set and communicate expectations, schedule and organize resources, manage deliverables and meet deadlines
· Establish working relationship cross-functionally to gather assets, business requirements, marketing goals and objectives, etc.
· Analysis of customer behavior, current market conditions and competitor information
* 5 years in a marketing position in the publishing, ecommerce or related field
* Bachelor's degree in Marketing, Communications, Business Administration, Economics, Interactive Media or a related field or equivalent experience
* Demonstrated ability to achieve results from marketing campaigns
* Strong ability to build productive internal/external working relationships
* Proficient to expert experience with Microsoft Office Suite (Excel, Word, and PowerPoint)
* Excellent communication skills with the ability to communicate and present effectively, both verbally and in writing
* 40% travel required
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* Sony is an Equal Opportunity Employer that drives superior business results by understanding and leveraging diversity. We strive to maximize the productivity and performance of our employees by fostering a winning team spirit and high personal accountability. Sony Electronics values employees with a broad cross-cultural perspective. Everyone is encouraged to respond.
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We sincerely appreciate the time and effort you spent in contacting us and thank you for your interest in Sony Electronics Inc.
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