Title: Marketing Coordinator, Video - SNEI LA
Location: CA-Los Angeles
Sony Corporation of America, based in New York, NY, is the U.S. subsidiary of Sony Corporation, headquartered in Tokyo, Japan. Sony is a leading manufacturer of audio, video, communications, and information technology products for the consumer and professional markets. Its motion picture, television, computer entertainment, music and online businesses make Sony one of the most comprehensive entertainment and technology companies in the world.
Sony Network Entertainment (SNEI) is a division of the Networked Products and Services Group. Sony Network Entertainment was created to drive vision, strategy and execution for network services across the entire Sony Group, with a goal of offering consumers compelling, connected entertainment experiences across a variety of consumer electronics devices.
Marketing Coordinator, Video
Los Angeles, CA
SNEI, has an opening for a Marketing Coordinator. This individual will facilitate studio/networks/labels marketing needs and therefore must have studio/network/label working experience and knowledge in addition to marketing experience. The scope of responsibility will also include the following:
* Assisting with the execution of marketing plans for key content promotions with the objective of maximizing sales for key titles. Tactics will include store merchandising, e-mail marketing, online marketing and social media sites.
* Utilizing internal proprietary tools to manage ongoing store campaigns, ad buys, and other ad hoc promotions.
* Tracking campaign schedules and creative assets using specific tracking tools.
* Working closely with the PSN Store operations team to merchandise PlayStationNetwork video store.
* Assisting Marketing Director and Manager with partner relations through involvement in cross promotion opportunities, partner calls, and other partner-specific projects.
* Bachelor's degree required. Concentration in Marketing, Communications, or Business preferred.
* 1-2 years of experience in relevant entertainment and on-line marketing required
* Candidates must be detail-oriented and demonstrate the organizational ability to multi task in a fast-pace environment.
* Strong understanding of local film and TV content.
* Entertainment industry enthusiast.
* Experience in creating and maintaining an internet-based content service. Understanding of key business and technology factors in creating a successful consumer offering.
* Superior interpersonal and communication skills. Mature judgment. Results-oriented. Strong self -initiative.
* Superior relationship-building skills, including the ability to work with multiple cultures.
* Excellent quantitative and analytical skills.
* Fluency in English, with excellent verbal and written communication skills, including the ability to author and deliver presentations.
* Strong computer skills, including proficiency in Microsoft Word, Excel, Outlook and PowerPoint.
* Foreign language or international experience a plus
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to race, color, religion, gender, pregnancy, national origin, ancestry, citizenship, age, legally protected physical or mental disability, covered veteran status, status in the U.S. uniformed services, sexual orientation, marital status, genetic information or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
We sincerely appreciate the time and effort you spent in contacting us and thank you for your interest in SNEI.Job: Marketing & Graphic Arts
